WeAudit, Auditing firm in Sweden.
Client
Year
2019
Type of Project
Brand Identity, Brand Strategy
“We are an accounting firm that wanted to be a punk rock band, desperate to go our on way, and do what other's can't or won't. We are reshaping how our services are delivered and need a new style that says just that. Based on conventional wisdom, accounting is probably the least sexy profession. We need your help to fix that. We are accountants. That means we are serious! However we don't want that to mean we are boring or impersonal. We want to sucker punch the industry, hug our employees and develop a product that our clients love."
Problem
WeAudit is and needs to be both fun and professional. Through the rebranding, our aim was to highlight this interesting contrast of WeAudit's personality by giving it a dual personality that represents all its core values and attributes. Sometimes fun, sometimes serious.
Solution
