Vakanta
Client
Year
2019
Type of Project
Brand Identity, Brand Strategy, Art Direction, Web Design
Vakanta is a digital platform that makes finding, hiring, and managing of consultants easy. They struggled to explain their product in a simple, consistent and clear way.
Problem
We created a brand platform and identity around the core message "Organizing the world of consultants". The idea was to show how Vakanta is organizing the world of consultants through images of objects and spaces that are familiar for the audience. We took these spaces and objects and made them slightly unrealistic, unrealistic in the way it’s organized, the colors of the office supply, choice of objects etc. We did this to communicate that Vakanta is something different and that they always keep things organized.
Solution
