Sirona
Client
Year
2023
Type of Project
Brand Identity
We were approached by Sirona, a Belgium-based carbon capture company, to develop a logo that embodies their mission of reducing carbon emissions while fitting seamlessly within the established engineering industry. Our goal was to design a minimalist yet powerful symbol that is versatile and scalable, ensuring it is easily recognizable across various applications. We aimed to maintain a professional, trustworthy, and sophisticated tone that reflects Sirona’s dedication to innovation and environmental responsibility.
Problem
For Sirona, we crafted a supremely simple yet effective brand identity that encapsulates the essence of carbon capture. Recognizing Sirona as a startup with limited resources, we designed a highly intuitive and easy-to-use brand system. The logo we developed is not only a clear and memorable symbol but also integrates elements of a carbon molecule and illustrates the concept of the "cycle" involved in carbon capture. This design approach ensures that the logo communicates the core of their business directly and effectively. The simplicity of the logo extends to the entire brand system, which includes straightforward templates and guidelines to help Sirona maintain brand consistency effortlessly as they expand and evolve.
Solution
